The Business of Customer Education

The Business of Customer Education


Market, Manage and Measure
Software Customer Training.

Thu, Feb 25 | 2:30pm | Garden Court Hotel - Palo Alto

ServiceRocket is hosting a conference around "The Business of Customer Education," bringing together Customer Training Leaders to share best practices, discuss lessons learned, and help pave a vision for the future of customer education.

The event will feature thought leaders in the customer education space, including a panel of industry experts on marketing, managing and measuring a software training business, aimed at helping elevate the status of the training organization inside companies.


Who Should Attend

You should attend this conference if you manage a training business as a P/L or even as a cost recovery model. VPs/Directors of education services, heads of customer training, and/or anyone who aspires to these roles. Even if you do not manage a P/L, if you are responsible for training, educating, or otherwise getting customers up-to-speed on your software products, you should attend. You know who you are: VPs of customer success and professional services, customer success managers, training managers, and instructional designers.

Why Attend?

If you want to:
Sharpen your Saw: Take an afternoon away from the action of your office and spend some quality time thinking strategically about your training function. That’s a great use of time, right?
Get new ideas from industry experts, ServiceRocket customers, and fellow software training professionals.
Spend an afternoon and evening at the Garden Court Hotel in Downtown Palo Alto; a beautiful location for a conference.


2:30 | Arrival and Check-In

3:00 | Program Begins

Marketing: Customer Education as Marketing Engine

Customer education can be an integral part of growing an enterprise software business. Learn how Gainsight uses training to educate the market through Customer Success University, provide hands-on, practical sessions at the Gainsight Pulse Conference, and ensure product adoption through customer onboarding training.

Measuring: Data Analytics for the Customer Education Pro

Training professionals are generally not seen as leaders who make data driven decisions. Ray Light from GoodData will share insights and ideas for how you can use data analytics to make better training decisions and what metrics we should be using to gain insight into our training team operations.

Managing: Panel - Customer Education Team Operations

Watch, listen, and participate in a lively discussion about how to run a high performing customer education operation. We will talk about where to begin, what roles to staff, how to prioritize content development, how to determine customer needs, how to package training, and more. Audience participation will take a high priority.

5:00 (ish) | Rocket Happy Hour: Mingle with speakers, fellow software training professionals, and Rocketeers

6:00 | Close



Anthony Kennada


Rob Castaneda

Rob Castaneda


Minette Chan

Minette Chan



Colleen Blake



Donna Weber



Ray Light



garden court hotel servicerocket

Garden Court Hotel

520 Cowper St
Palo Alto, CA 94301
United States

Sponsors and Special Guests


kryterion swipemarket atlassian services experts rackspace logo


Sponsor the Conference

If you would like to sponsor this event or otherwise get involved beyond just attending, please contact Bill Cushard at ServiceRocket: 1-888-707-0088


Take advantage of our early-bird special!

Registrations placed before Tuesday, 16 February 2016 12:00 AM PST are priced at $ 99.00 USD.

The regular price is $ 159.00 USD per participant.

Highlights from the 2015 Business of Customer Education Event, themed "Training is Customer Success":


Questions? Please contact